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and it will love you back

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Clear, compelling and concise web content will ensure your organization has an undeniable competitive advantage online.

We can help

Word Savvy helps organizations create web content that people care about. And when people care, they click, connect and convert.

Content Strategy

Understand and plan for the content needs of your target audiences and your organization.

Web Copywriting

Benefit from clear, compelling and concise web content that captures and engages your target audiences.

Content Audits

Let us review your web content and show you how your content can be improved.

Information Architecture

We organize your content intuitively so your visitors can quickly find what they came for.

Project Management

Let us handle the management of your website project.

Web Writing Workshops

Gain the tools, tips and tricks you and your team need to create strong web content.

Successful web content boils down to understanding what your customers want and then delivering it to them in a compelling way.

Our approach

Whether you’re trying to attract customers, build engagement or increase conversions, we’ll help you develop a roadmap of how to get from your current content state to your desired content state.

Here’s how we’ll get you there:

Discover

What are you trying to achieve?

Define

How can we best meet your users’ goals and yours?

Develop

What do you want to say?

Deploy

How can your web content be further improved?

When people care about your message, they will click, connect and convert

Case studies

Discover organizations like yours who have found success with Word Savvy

Increasing student enrolment at Dalhousie University

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<div class="one-half"><img loading="lazy" class="alignnone size-full wp-image-2223" src="https://wordsavvy.ca/wp-content/uploads/2013/10/dal.png" alt="dalhousie" width="1000" height="667" srcset="https://wordsavvy.ca/wp-content/uploads/2013/10/dal.png 1000w, https://wordsavvy.ca/wp-content/uploads/2013/10/dal-300x200.png 300w, https://wordsavvy.ca/wp-content/uploads/2013/10/dal-200x133.png 200w" sizes="(max-width: 1000px) 100vw, 1000px" /></div>
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<h3>Dalhousie Communications & Marketing</h3>
<p><strong>Project:</strong> Creating an international recruitment website</p>
<p><strong>Situation:</strong> Universities compete fiercely for international students because of the higher tuition fees the students have to pay. Dalhousie knew that to stand out in a crowded post-secondary market they would have to produce an amazing digital experience for prospective international students and their parents.<br />
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<p><strong>How we helped:</strong> We created a strategic and high profile international recruitment website that communicated directly to prospective students and their parents in 10 key geographic markets. Our work included:</p>
<ul>
<li>researching 10 international markets</li>
<li>facilitating discovery sessions with various stakeholder groups</li>
<li>participating in focus groups and user testing with students</li>
<li>interviewing students and parents for profiles and testimonials</li>
<li>developing content for a 50-page site, including writing localized content for 10 landing pages for 10 different markets</li>
<li>managing photo shoots</li>
<li>building web pages from CMS templates and populating all content and images</li>
<li>managing all writers, photographers, translators, stakeholders and students</li>
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<p><strong>Results:</strong></p>
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<li>Over 200 requests for information from prospective students in the first two months</li>
<li>Many, many positive comments from stakeholders</li>
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<a href="http://www.dal.ca/admissions/international_students.html" class="g-btn color_default"><span>View Site</span></a>
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<div class="one-half"><img loading="lazy" class="alignnone size-full wp-image-2230" src="https://wordsavvy.ca/wp-content/uploads/2013/10/dal-2.jpg" alt="dalhousie" width="1000" height="667" srcset="https://wordsavvy.ca/wp-content/uploads/2013/10/dal-2.jpg 1000w, https://wordsavvy.ca/wp-content/uploads/2013/10/dal-2-300x200.jpg 300w, https://wordsavvy.ca/wp-content/uploads/2013/10/dal-2-200x133.jpg 200w" sizes="(max-width: 1000px) 100vw, 1000px" /><br />
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							<q class="w-testimonial-text"> Despite a crazy number of deadlines and multiple levels of sign off on every word, Emily kept us on track and launched a strategically-important international recruitment site, ahead of time and under budget. We’re getting impressive traffic from our target audiences.</q>
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								<span class="w-testimonial-person-name">June Davidson, Director of Marketing, Dalhousie University</span>
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Increasing enrolment at Saint Mary’s University

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<div class="one-half"><img loading="lazy" class="alignnone size-full wp-image-2270" src="https://wordsavvy.ca/wp-content/uploads/2015/04/smu.jpg" alt="smu" width="1000" height="667" srcset="https://wordsavvy.ca/wp-content/uploads/2015/04/smu.jpg 1000w, https://wordsavvy.ca/wp-content/uploads/2015/04/smu-300x200.jpg 300w, https://wordsavvy.ca/wp-content/uploads/2015/04/smu-200x133.jpg 200w" sizes="(max-width: 1000px) 100vw, 1000px" /></div>
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<h3>Saint Mary’s University</h3>
<p><strong>Project:</strong> Web content development support</p>
<p><strong>Situation:</strong> SMU’s old website was very outdated and users found it difficult to find the information they were looking for. As a result, SMU undertook a large web refresh project, which included new branding, designs, information architecture and content.</p>
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<p><strong>How we helped:</strong> Word Savvy was part of a small team that re-wrote the top 500 pages of the site to:</p>
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<li>better capture the brand essence</li>
<li>better communicate key messages to the target audiences</li>
<li>better meet web writing best practices</li>
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<p><strong>Results: </strong></p>
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<li>Improved user experience</li>
<li>25% decrease in bounce rates</li>
<li>Increase in visitor engagement metrics</li>
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<a href="http://www.smu.ca" class="g-btn color_default"><span>view site</span></a>
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Adding capacity to NSCC’s in-house web team

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<div class="one-half"><img loading="lazy" src="https://wordsavvy.ca/wp-content/uploads/2015/04/nscc-3.jpg" alt="NSCC" width="1000" height="667" class="alignnone size-full wp-image-2265" srcset="https://wordsavvy.ca/wp-content/uploads/2015/04/nscc-3.jpg 1000w, https://wordsavvy.ca/wp-content/uploads/2015/04/nscc-3-300x200.jpg 300w, https://wordsavvy.ca/wp-content/uploads/2015/04/nscc-3-200x133.jpg 200w" sizes="(max-width: 1000px) 100vw, 1000px" /></div>
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<h3>Nova Scotia Community College</h3>
<p><strong>Project:</strong> Migrating content from old CMS to new one</p>
<p><strong>Situation:</strong> NSCC was undertaking a major website overhaul project with lots of large moving parts and a very tight deadline. They needed to migrate 850 static web pages from their old content management system to a new one, but didn’t have the resources in house.</p>
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<p><strong>How we helped:</strong> We learned NSCC’s new CMS and migrated 850 web pages in just under a month, allowing the client and their other vendors to achieve subsequent milestones on time. Our work included: </p>
<ul>
<li>creating pages in the tree</li>
<li>copying and pasting content into pages</li>
<li>uploading images and other assets to the DAM</li>
<li>creating metadata</li>
<li>undertaking quality assurance</li>
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<p><strong>Results:</strong> The client estimated that it would take up to an hour per page to migrate each page. Our average was 15 minutes per page, including quality assurance. The migration was completed four times faster than expected, saving the client $40,000.</p>
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<div class="one-half"><img loading="lazy" src="https://wordsavvy.ca/wp-content/uploads/2015/04/nscc-2.jpg" alt="nscc-2" width="1000" height="667" class="alignnone size-full wp-image-2263" srcset="https://wordsavvy.ca/wp-content/uploads/2015/04/nscc-2.jpg 1000w, https://wordsavvy.ca/wp-content/uploads/2015/04/nscc-2-300x200.jpg 300w, https://wordsavvy.ca/wp-content/uploads/2015/04/nscc-2-200x133.jpg 200w" sizes="(max-width: 1000px) 100vw, 1000px" /></div>
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Improving operational efficiencies at Dalhousie University

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<div class="one-half"><img loading="lazy" class="alignnone size-full wp-image-2245" src="https://wordsavvy.ca/wp-content/uploads/2015/04/case-study-2-dal.jpg" alt="Dalhousie" width="1000" height="667" srcset="https://wordsavvy.ca/wp-content/uploads/2015/04/case-study-2-dal.jpg 1000w, https://wordsavvy.ca/wp-content/uploads/2015/04/case-study-2-dal-300x200.jpg 300w, https://wordsavvy.ca/wp-content/uploads/2015/04/case-study-2-dal-200x133.jpg 200w" sizes="(max-width: 1000px) 100vw, 1000px" /></div>
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<h3>Dalhousie Human Resources</h3>
<p><strong>Project: </strong>Creating an intranet strategy</p>
<p><strong>Situation:</strong> Many of Dal’s 6,000 faculty and staff were finding it difficult and frustrating to find HR information on the web. As a result, already overworked HR employees were spending large portions of their day fielding simple inquiries.</p>
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<p><strong>How we helped:</strong> We developed a strategy and site structure to help employees more easily find key information. Our work included:</p>
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<li>inventorying and assessing existing content</li>
<li>facilitating discovery sessions with various stakeholder groups to better understand what they were hoping to achieve on the site</li>
<li>undertaking task analysis to ensure users could easily and intuitively accomplish the tasks they came to the site to accomplish</li>
<li>improving the information architecture to help with usability and findability</li>
<li>managing the project, including scheduling and coordinating key stakeholders, and project communications</li>
<li>producing a content strategy document that outlined key recommendations and a path forward</li>
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<p><strong>Results:</strong> Our detailed strategy and roadmap has allowed Dal’s HR team to easily and successfully implement changes to create a streamlined, intuitive intranet.</p>
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							<q class="w-testimonial-text"> It was a pleasure working with you on this project. Your deliverables have given us a very good foundation to build on.<br />
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								<span class="w-testimonial-person-name">Barbara Mealiea, Director, Human Resources, Dalhousie University</span>
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Who we are

Word Savvy helps organizations create successful web content in Halifax, Nova Scotia and across Canada. And because we live and breathe web content, we become invaluable partners in your digital projects

Emily Amos

Emily Amos is Word Savvy’s lead content strategist and web writer in Halifax. She is skilled at helping clients achieve their goals through careful content planning and
strategic content creation.

Clients initially hire Emily for her knowledge and experience with web content and they hire her again and again for her ability to get stakeholders on board and aligned with key goals; quickly gather what’s needed from subject matter experts, designers and developers; and launch high-quality sites on time and on budget.

Contact us and let’s get started

Is your content meeting the needs of your organization and your users?

Fun facts about Word Savvy

8

Years of web content experience

95

Clients we've worked with

156

Projects completed

1456352

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Contact us

902.488.1295

emily@wordsavvy.ca

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Love your web content and it will love you back