6 Tips for Jumpstarting Your Content Creation Process

March 14, 2017
emily amos

It’s a fact that content plays an important role in marketing to your online audiences, but the content creation process can be tough and time-consuming.

Any large-scale process is daunting at first and content creation is no different. Improve your content creation process with these 6 tips:

  1. Plan first, create second

Without a plan in place, your content may lack consistency. Before you start writing, figure out the key messages, tone and topics by using a mind map or a clear strategy based on the buyer’s journey of your personas. Also create a content calendar to keep yourself accountable.

  1. Tap into frequently asked questions

Shop around for insight and ideas from other people within your organization on what your audience wants. Front-line employees will know this information first hand. Consider creating a survey, reviewing analytics or using other tools that ask your readers directly what they want to see more of, and what they could do without.

  1. Re-purpose old content

It’s cost-effective, expands your reach and gives you more chances to engage with your audiences. Recycling old content into a new look or format is a strategic way to repeat your key messages. If readers missed it the first time, re-purposing gives them a chance to catch it again, or digest it from a new angle. Read more about successfully re-purposing old content.

  1. Follow the trends and respond

Stay on top of the latest news and research in your industry. Readers are impatient they don’t want to be reading your thoughts on topics that are outdated or irrelevant. Prioritize your content, and let ideas be fluid. Do this by creating some content which may be time-sensitive and other content that can be pulled at any given time.

  1. Dress up your content

It’s a fact that visual material is more engaging than plain text. Visual content can come in the form of videos, infographics or photos attached to your tweets. Readers will read content that catches their eye, so give them something worth looking at.

  1. Don’t be afraid to collaborate

Work with subject matter experts, communications professionals and other specialists to get the most out of your content based on your mind map or strategy. A new set of eyes opens up a world of new creative possibilities.

Content creation isn’t a process to jump into blindly. Like any strategy in your organization, be sure to have a clear plan laid out for the direction you want to go. Keeping it consistent will improve user experience and make your online writing more effective.



Download our FREE guide: Web Content Discovery GuideThis guide will help you uncover your key messages, one question at a time

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