Responsive Website Will Boost Your B2B Content Strategy

November 12, 2019
emily amos

Research shows that 91% of all internet users use their mobile devices to browse the web. With numbers like that, ignoring the need for a responsive website is no longer an option if you want your content to soar.

Responsive websites, which are designed to be viewed across all devices, cater to the different screen sizes and resolutions of a device, whether it’s a desktop, smartphone, smartTV or even a smartwatch. 

The strategy for optimizing your B2B website needs to include having a high-quality, responsive website that accommodates all devices so that your online content can shine. If not, you’re doing your company great disservice and here’s why:

Websites become more accessible through responsive design

Whether a prospect is on the go, lounging around their house, or simply playing around on their mobile device, it’s smart to have a responsive website that adapts to their web browsing behavior. When these adjustments are made, it allows for the highest quality user experience when readers encounter your content.

Not every prospect may own a laptop or a desktop computer; some have even decided to dispose of their laptops in favour of tablets and the like, for the simple reality of saving space. It’s the job of every organization to adapt to the needs of their users—online content that’s only easily viewed on laptops or desktops is simply not responding to the needs of the modern user. 

Your website’s SEO will increase

Google’s ranking algorithm is clear it favours websites that are mobile-friendly. The reason for this is that Google values website accessibility for its users, which in Google’s eyes means the website is of higher quality. Google understands the value of offering suggestions to its users that are compatible with mobile devices.

With higher SEO rankings, you make your website more findable for anyone looking for your service or offering. Half the battle is getting your offering in front of your target audience—ensuring you have a responsive design means that you open another door, making your website and its content easier to find and more likely to convert. 

Your users will have a better experience with your organization

They say that first impressions matter. If you believe this, then having responsive content on your website should also be a high priority for you. 

94% of first impressions of a website are related to its design. That means that a website that’s only designed for laptops and doesn’t adjust for mobile devices is actually hurting your brand in the eyes of your prospects. 

By making your website responsive, easy to navigate and aesthetically pleasing on both mobile devices and laptops, visitors are more likely to stick around and explore the content you have to offer. If your website isn’t responsive, it will be hard for people to find the information they’re looking for because the font will be too small and buttons will overlap. This visual cue will affect how the visitor sees you as a professional organization. 

Don’t let an unresponsive website sabotage your brand before you even have an opportunity to get in front of a prospect to communicate your offering!


Online users these days require organizations to accommodate their behaviors and preferences. It’s a guarantee that a portion of your audience is more likely to search the web on mobile devices, and for this reason, responsive websites are absolutely vital for your online presence and content. 

What are some other ways you use your website to let your online content shine? Let me know in the comment section below.

Download our FREE checklist: Web Content Evaluation ChecklistThis checklist will help you determine whether your content is clear, compelling and concise

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