As web users, we are task-oriented and want to accomplish our tasks quickly. Deciding which link to click on requires us to…
Effective content needs to have a clear message and be delivered to your readers in a concise way. If you’re finding that…
Readers are becoming more and more selective with their content online. To stand out, your web writing needs to be bulletproof, and…
60% of adults and 88% of seniors in Canada are not health literate, according to the Public Health Agency of Canada. These…
Getting your extended team to “write more” is a major challenge for marketing & communications departments. Of course, the refrain from contributors…
In the competitive world of higher education recruitment, your website will play a key role in your success. Here are some quick…
