You Can Do Better than “Click Here” Links

December 13, 2016
emily amos

Links need to tell me where I’m going

On the web, we are lazy, impatient and in a hurry and we certainly don’t read every word on each page. Instead, we scan headers, links and bulleted lists, searching for keywords and clues to find the information we are looking for.

Because our eyes are naturally drawn to components such as headers, links and bulleted lists, it is crucial that they include information-rich keywords. Let’s look at an example:

Which link are you more likely to click on?

  1. If you are interested in learning more, click here.
  2. Interested in taking a course? See our course calendar.

I?m really not sure what I’m going to get when I click on Click Here in the first example. But with the second example, I’m very confident I am going to get the information I’m looking for.

Links such as Learn More and Click Here are all too common, but they are not helping your users find what they are looking for. Here’s why:

Learn More is not clear

Users are coming to your site to find information or to complete a task. They won’t click if it’s not clear that your link can help them get what they want. Descriptive, information-rich words are key.

Click Here is not compelling

You haven’t persuaded or inspired me to click if you use Click Here. Choose words that are convincing and direct to motivate users to click.

Generic links are bad for accessibility

When people with visual impairments use screen readers, they can scan the page by tabbing through all the links on the page. As you can imagine, a Click Here link doesn’t help anyone understand what they’re going to get when they click, so it is imperative that all links are descriptive and make sense when read out of context.

It’s hurting your SEO

If link text isn’t done right, you will be less findable. Search engines use links as clues to guide users to related content. Links without context or keywords, such as Click Here, take away the opportunity to be found easily via SEO.

What to do instead

Clearly indicate the purpose of the link by using keywords in the link text, as well as appropriate context in the sentences around it. The link should look like a link, so make sure it is a different colour. You want your content to effortlessly guide the user, and descriptive links will play a part in ensuring they are successful on your site.

What are some of the worst links you’ve come across?

Download our FREE checklist: Web Content Evaluation ChecklistThis checklist will help you determine whether your content is clear, compelling and concise

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